On Instagram, Reels are easily accessible and swiping up will take you to the next Reel. Reels have outstanding visibility, which is now extended to Facebook, with Stories and Reels visible at the top of your Feed. The primary benefit of Reels is brand awareness. Here are three key benefits of using Reels for your business. Its format is highly engaging (should I say addictive?) with lots of ways to be creative and grow your fanbase. Now, over a decade later, it offers more in terms of creator tools and audience ROI. Instagram has been a great platform for businesses since it was created in 2010. Why Instagram Reels Matter for Businesses
Instagram is still home of the big brands and mega influencers while Tiktok is more micro influencers and teen influencers.Instagram Reels have historically been more about brands and influencers. TikTok has crafted its niche as an entertainment platform.For businesses though, the 25-34 bracket are more likely to have access to funds to purchase products.76.2% of Millennials prefer Instagram while 44.6% like TikTok. This is something that concerns Meta Platforms, owners of Facebook and Instagram as younger social media users increasingly shun their platforms. Most are 18-24 years old while Instagram users are 25-34. TikTok has younger users than Instagram.Right now, TikTok only supports video content-although watch this space as they are eyeing the photo market, too! TikTok’s new feature “ Photo Mode” allows TikTok users to share multiple still photos in a post with captions up to 2,200 characters.It’s not a huge difference, and that gap will probably close soon. More than 1.3 billion people use Instagram, while TikTok has 1 billion users.Here are the main differences between TikTok and Instagram: Most social media marketers have asked themselves that question. Of course, Reels are also favored over TikToks uploaded to Instagram, making them more likely to be discovered. Reels allow you to add captions, stickers, and backgrounds upload multiple video clips use a range of filters and loads more.
They now feature a suite of editing tools and audio tracks as well as trending voice and sound snippets. Reels are full-screen vertical videos up to 90 seconds long. Unlike Stories, Reels don’t disappear after 24 hours and remain on Instagram until you delete them. They are now longer and packed with far more editing tools than before. With so many to choose from, are Instagram Reels worth your time? In this article, I’m going to show you how you can use Instagram Reels for business along with big brand examples and a few tips and tricks. Social media marketers are inundated with platforms and platform tools.
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